Verified consumer & business data
Ethically sourced, high-quality bureau and first-party data to fuel your campaigns and reach ideal in-market prospects. With full provenance and compliance.
Platform · CDP & Customer IntelligenceThe automotive CDP that was
The automotive CDP that was
AI-native from the first record.
Every signal a dealer already generates, resolved to a household, enriched with bureau attributes, and scored before anyone submits a lead. One customer, one profile, one intelligent record per VIN.
01What it does
Every signal, in one place.
First-party data enriched with Bureau, Engagement and Signals to create a single, resolved identity per household. And every vehicle in it. The foundation for everything else the platform does.
- Household-level identity resolution across 1st and 3rd party sources
- Vehicle-centric data joined with customer-centric data at the VIN level
- Data hygiene, deliverability and PII compliance built-in
- Real-time updates as service, purchase, and telematic events happen
Data unified
- Sales & DMS
- Service history
- Finance & captive
- Telematics
- Connected car
- Warranty & recall
- Bureau enrichment
- Customer interactions
02The data layer
An automotive CDP that was AI-native from the first record.
Every signal a dealer already generates, resolved to a household, enriched with bureau attributes, and scored before anyone submits a lead.
01 · What goes in
- DMS, RO and service history
- CRM, lead forms and call tracking
- Website, VDP and inventory behavior
- OEM and dealer offers
- Paid media and campaign signals
- Bureau data in-house with in-market attributes
- Signals, engagement and other 3rd party sources
02 · What the CDP resolves
- One profile per household, not per cookie
- Duplicate and stale records collapsed
- Equity, payoff and lease maturity
- Financial capacity, not just clicks
- Suppression and consent state
- Trade area and PMA assignment
03 · What the models do
- Surface high-intent shoppers before a lead
- Write the shopper summary for the seller
- Generate offer, subject line and talk track
- Build and refresh the segment itself
- Re-price the bid as intent moves
- Choose the next best action per shopper
Identity resolution runs across 330M U.S. consumer records, so a shopper who never filled in a form is still a profile.
Most automotive CDPs stop at the rooftopthey unify a dealer’s own data and hand back a list.
Bureau-enriched, not behavior-only
A dealer CDP knows what a shopper clicked. Adding bureau attributes tells it whether that shopper can be approved, and at what payment.
Network-wide, not one rooftop
One profile and one suppression rule across every store in the group and every dealer under the OEM, so the same household is not sold twice.
It activates, not just segments
The segment leaves as a live journey across DSP, email, SMS and mail, and comes back as a matched retail sale, not as a CSV export.
03What we deliver
Data intelligence & enrichment,
engineered for automotive.
Verified, cleansed, enriched consumer data. Delivered into the systems you already use, ready to activate campaigns from day one.
Data cleansing & enhancement
Update, deduplicate and enhance your customer records with third-party enrichment to build complete, up-to-date profiles ready for personalized marketing.
Real-time API integration
Enriched data pushes straight into your CRM, DMS, ad platforms and marketing automation for immediate activation and continuous refresh.
Flexible data delivery
Batch, streaming, or on-demand. Tailored delivery models that fit how your team works and how your downstream systems consume data.
04Outcomes
What changes when the data
is unified and enriched.
Four practical shifts you feel across OEM programs, dealer groups, and dealerships.
Gain deeper customer insights
A 360-degree view of every buyer: demographics, behaviors, purchase preferences, service motivations, telematic signals. Every conversation lands in context, across the whole ownership lifecycle.
Boost marketing performance
High-quality automotive data means you target the right car buyers with the right message at the right moment. Improving engagement, lifting test-drive conversion rates, and maximizing return on every marketing dollar.
Ensure data compliance & privacy
Operate with confidence. Our data practices are responsible and secure. With strict adherence to compliance standards, PII protection, and full audit trails. Build trust and mitigate risk in a highly regulated industry.
Fewer silos, less manual work
CRM, DMS, and ad platforms stop drifting apart. Records live in one place and flow into the systems your team already uses, cutting duplicate outreach, reconciliation, and rekeying.
Sources · Scale · Coverage
The intelligence foundation.
- First-partyBureauEngagementSignalsEnriched into one resolved customer view
- 330MConsumer records available on demand
- 97%Coverage of new U.S. Vehicle sales
Ready when you are
See ClicMotion live.
Walk the platform end-to-end. Sales, service, retention, repurchase. With one of our team.