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The Platform

Four capabilities.
One intelligent core.

Data, intelligence, action, and measurement. Connected end-to-end. Designed around how automotive customers actually buy, service and repurchase.

02How it works

Six stages. One connected loop.

Dealer and OEM data resolve to one identity, enrich into a shopper profile, activate through every channel — then close back on the matched retail sale, which writes the result straight back into the audience.

  1. 01

    Data sources

    • Dealer & OEM CRM
    • Service & RO history
    • Lead forms, inquiries
    • Bureau data
    • Walk-ins, calls, events
  2. 02

    Identity resolution

    • Deterministic match
    • Probabilistic & cross-device
    • Persistent ID
    • Household identity graph
    • Consent & suppression
  3. 03

    Shopper profile

    • Demographics & household
    • In-market & intent score
    • Model & segment affinity
    • Lifecycle stage
    • Channel preferences
  4. 04

    Activation channels

    • DSP — display · video · CTV
    • Email
    • SMS
    • Direct mail with QR
    • Social & dealer alerts
  5. 05

    Journey & cadence

    • Reach — DSP prospecting
    • Engage — email, on-site
    • Nurture — SMS, social
    • Convert — mailer, offer
    • Escalate or suppress
  6. 06

    Match & optimize

    • Sales attribution match
    • Buyers suppressed fast
    • Segments re-weighted
    • DSP bids re-priced
    • Holdout-measured lift
MATCH WRITES BACK

Suppression, bid, frequency and audience weighting return to stages 2, 3 and 4 within days of the matched sale — not at the next monthly refresh. The audience adjusts while the campaign is still running.

Ready when you are

See clicmotion live.

Walk the platform end-to-end. Sales, service, retention, repurchase. With one of our team.