The holy grail
of marketing: real ROI.
Deterministic sales attribution against real vehicle sales — not models. Hierarchical dashboards from OEM view down to individual dealer.
Real sales.
Refreshed daily.
ClicMotion sales attribution uses deterministic matching against real vehicle sales data — not models or pixel-based inference — and refreshes near-real-time.
- Deterministic matching against actual sales — future-proofed against identity rule changes
- Multiple sales descriptors — model, model year, sale date, MSRP, segment
- Competitive sales flagged inclusive of vehicle segment
- Non-pixel, non-tag based — resilient to third-party cookie deprecation
Coverage
- 97%of new U.S. vehicle salesdeterministic match coverage
- 89%of CPO vehicle salesdeterministic match coverage
OEM view. Region view.
Dealer view. Same platform.
One attribution model spans from national brand impressions all the way down to individual dealer appointments booked. Every stakeholder sees the slice that matters to them.
- NATIONAL
OEM & corporate
Total brand impression, national conversion, market share by region
- REGIONAL
Region
Regional MDA rollup, co-op budget, dealer-network performance
- DISTRICT
District
Cluster performance, market-level opportunity, competitive share
- DEALER
Individual dealer
Channel effectiveness, revenue per customer, retention KPIs
The sales match decides
what happens next.
Matched retail sales return continuously — not as a post-flight report — and resolve every shopper into one of four states. Each state gets a different next action.
- Bought. From us
Suppress & hand off
→ Onboarding & retention
Out of acquisition the same week, and suppressed in the DSP with it. Credit the dealer and the DMA, then hand the customer to onboarding and service retention.
- Bought. Elsewhere
Exit & learn
→ Segment re-weight
Stop spending on the shopper. The loss feeds segment, offer and bid weighting, so the next conquest audience is built knowing where the portfolio gets beaten.
- Still in market
Escalate
→ Raise the offer
Stay in the journey and lean in. Raise the offer, shift channel, and re-price the DSP bid against a rising intent score.
- Gone quiet
Down-weight
→ Free up budget
Move to low-frequency nurture and cut DSP frequency, releasing budget to shoppers who are still active in the funnel.
Managing the funnel, not the flight — spend follows the shoppers still in it, and stops the week a sale is matched.
And the same match
writes back to the DSP.
Suppression, bid, frequency and audience weighting return to the activation layer within days of the matched sale — not at the next monthly refresh.
- 01
Buyers suppressed in days
Suppression reaches the DSP within days of the matched sale, not at the next monthly audience refresh.
- 02
High intent bid up
Shoppers promoted into the high-intent pool get bid and frequency increases automatically.
- 03
Segments re-weighted
Segment-level capture re-weights the prospecting audience, so budget follows where the portfolio wins.
- 04
Weak segments bid down
Where sales consistently go elsewhere, the segment is bid down or moved to a different offer entirely.
The match writes back within days — not months. The audience adjusts while the campaign is still running, so budget follows real intent, not last month's report.
See clicmotion live.
Walk the platform end-to-end. Sales, service, retention, repurchase. With one of our team.