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Platform · Predictive Analytics

Predict who moves.
Act before they do.

Generic AI models don't understand lease-end, equity, service intervals or customer tier. ClicMotion's intelligence engine is purpose-built for automotive customer lifecycles.

01Predictions built-in

Several models.
Trained on first-party and enriched data.

Every customer is scored continuously across the automotive lifecycle. Purchase, service, defection, renewal, wear-and-tear, lifetime value, channel preference. The platform decides who to reach, what to reach them with, and how.

  • Continuous scoring updated as customer signals change
  • Look-alike modeling for conquest and in-market prospects
  • Segmentation by economic cohort, spending power, propensity, credit
  • Suppression against recent purchasers — never wasted spend
  • Wear and tear predictive models — due for tires, brakes, batteries and more
  • RFM (Recency and Frequency) and LTM (Lifetime Value) models
  • Channel deliverability models — best time to send an email, for example
  • And more

Model library

  • Likely to purchaseIn-market scoring
  • Likely to serviceService propensity
  • Likely to defectChurn risk
  • Likely to renewRenewal intent
  • Likely to returnRepurchase timing
  • Wear & tearTires · brakes · battery
  • RFM & LTVRecency · frequency · value
  • Channel deliverabilityRight channel · right time

Segmentation dimensions

  • Income 360
  • Economic cohorts
  • Spending power
  • In-market propensity
  • Affluence index
  • Credit worthiness
  • Brand / model clusters
  • Life stage & geography
02Audience segmentation

Beyond demographics.
Actual intent.

Combine bureau data, first-party signals and predictive models to build audiences that reflect real automotive intent — not just who fits a demo profile.

Pre-staged in-market segments are available on demand for lease-end customers, CPO in-market, conquest in-market, conquest off-lease, and current in-market owners.

03The compound effect

Retention feeds conquest.
The two programs compound.

Conquest wins the customer. Retention journeys make the first sale worth more than one transaction — and every retained customer sharpens the look-alike model that finds the next one.

Conquest

Wins the customer

In-market audience, resolved to household, activated across every channel — measured to a matched retail sale.

Retention

Makes the customer worth more

Service cadence, equity mining, declined-service win-back, lapsed reactivation, loyalty — 200+ pre-built workflows.

Every retained customer sharpens the look-alike model that finds the next one — so the more retention runs, the better conquest gets. That's the compounding loop, not two disconnected programs.

Ready when you are

See clicmotion live.

Walk the platform end-to-end. Sales, service, retention, repurchase. With one of our team.