ClicTechnologies announces strategic alliance with RRD

Boca Raton, Florida (November 15th, 2021) – ClicTechnologies, parent company of ClicMotion and ClicTell, and RRD, a leading global provider of marketing and business communications, announced a strategic alliance. Together, RRD and ClicMotion will bring enhanced omni-channel marketing capabilities to the automotive and powersports (motorcycle, ATV, RV, and marine) industries.

The alliance includes the completion of platform integrations that deliver a seamless and intuitive automated marketing solution with unparalleled capabilities. Now, the creation and execution of powerful omni-channel campaigns that combine digital and direct mail touchpoints can be quickly created, edited, and personalized. These campaigns start in the ClicMotion and ClicTell platforms and are instantaneously submitted for processing by one or multiple RRD print facilities across their nationwide network.

This integrated marketing platform streamlines the mail preparation and pre-sorting process, includes quality checks, and provides interactive updates as the campaign progresses through print production and mailing. This innovative process dramatically accelerates speed to market with quick-turn mailings versus days and weeks for typical mail turn times. The platform offers both on-demand and pre-built trigger-based automated campaigns that can drastically reduce the time required to create and execute omni-channel campaigns with direct mail touchpoints, while lowering overall program costs and reducing costly mistakes through automated quality checks.

The usability of the ClicMotion and ClicTell platforms feature an intuitive user interface comprised of drag and drop campaign creation that uses automated workflows, digital asset management, offer management, and advanced data analytics.

Integrating with RRD gives our clients the speed, control, and agility needed to attract new customers and build loyal fans from existing customers and prospects.

"The integration between RRD and ClicTechnologies aligns with our strategy to continue to innovate and offer differentiated technologies and capabilities to our clients," said Al duPont, EVP, Chief Commercial Officer, RRD. "We're looking forward to using the ClicMotion and ClicTell platforms to help our clients leverage their first-party data and augmented data feeds to build effective and dynamic customer journeys across all channels."

"Integrating with RRD gives our clients the speed, control, and agility needed to attract new customers and build loyal fans from existing customers and prospects," said Mike Doobay, CEO, ClicTechnologies. "By combining RRD's unmatched capabilities and direct mail expertise with our innovative platform capabilities, we believe marketers will dramatically increase engagement, improve response rates, and achieve greater ROI."

About RRD

RRD is a leading global provider of multichannel business communications services and marketing solutions. With 30,000 clients and 33,000 employees across 28 countries, RRD offers the industry's most comprehensive offering of solutions designed to help companies optimize customer engagement and streamline business operations across the complete customer journey.

About ClicTechnologies

ClicTechnologies subsidiaries, ClicMotion and ClicTell, are SaaS-based marketing solutions providing their clients and their agencies the latest in omni-channel capabilities. These capabilities are driven by artificial intelligence and advanced personalization controlled via analytics-based procedural workflows. ClicMotion is focused on the Automotive and Powersports verticals, whereas ClicTell focuses on non-automotive clients.

Written by ClicTechnologies. Corporate Communications.