ClicTechnologies announces acquisition of Ready2Ride
ClicTechnologies expands its footprint in powersports by acquiring Ready2Ride, the leading digital marketing solution serving OEMs and dealerships in the motorcycle industry.
Boca Raton, Florida (November 18th, 2021) – ClicTechnologies, parent company of ClicMotion and ClicTell, is acquiring Ready2Ride's parent company Activation Media to extend its footprint in the global powersports industries (motorcycle, ATV, RV and marine). Labeled as the "most innovative marketing solution the powersports industry has ever seen" by Powersports Business, Ready2Ride is an award-winning digital marketing solution whose clients have included Zero Motorcycles, Yamaha, Bombardier and many of the leading Harley and metric dealerships nationally.
Ready2Ride's assets include 4 MM stored rider profiles and an industry leading dealer-connected mobile application with key rider engagement modules such as ride tracking and sharing, rider connections, and location-based points of interest. Ready2Ride will merge its operations with ClicMotion, and following this acquisition, be positioned as a market leader and first mover in evolving the powersports industry towards a true connected ecosystem.
The addition of ClicTechnologies' omni-channel platform will position Ready2Ride as the only dealer platform that integrates sales CRM and marketing portal as part of an integrated solution that ties into the dealer management system. This integrated offering will offer dealerships a robust solution to drive value across the customer life-cycle, by automating sales and service campaigns based on stored customer profiles.
Additionally, ClicTechnologies' omni-channel platform positions Ready2Ride to integrate real-time behavioral data from riders including mileage and location, and the ability to automate campaigns based on this data. Delivering a platform equipped with the ability to implement behavioral geo-targeted campaigns for powersports dealerships and OEMs will usher in the next wave of innovation in the powersports industry.
This combination will position us to usher in the next wave of innovation within the powersports industry.
"The tie-in with ClicTechnologies' omni-channel platform and operating infrastructure significantly enhances Ready2Ride's competitive positioning and enables us to deliver the most robust platform available to dealerships and OEMs globally," said Ready2Ride CEO, Rohit Pursram.
"This combination will position us to usher in the next wave of innovation within the powersports industry, by using smart technology, marketing automation, CRM, and data integration with DMS and third-party providers to drive significant value across the industry ecosystem," said Mike Doobay, CEO, ClicTechnologies.
About Ready2Ride
Ready2Ride is the leading provider of digital marketing products and services to powersports dealerships across the customer life-cycle, including SEO, Google PPC, re-marketing, geo-fencing, a dealer portal for after-market sales and service campaigns, as well as value-added services including YouTube marketing, online reputation management, and Google Business Listings.
About ClicTechnologies
ClicTechnologies subsidiaries, ClicMotion and ClicTell, are SaaS-based marketing solutions providing their clients and their agencies the latest in omni-channel capabilities driven by artificial intelligence and advanced personalization.
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